MARKETPLACE - Policies & Commitment
2.1.1 Marketing and Advertising
Is the company committed to responsible marketing to children?
- 10: Yes, the company is committed to responsible marketing to children
- 5: The company is committed to responsible marketing but this commitment does not specifically relate to children
- 0: No, the company is not explicitly committed to responsible marketing
It is important for companies to show commitment to incorporating a children’s rights perspective to their marketing and advertising activities, thereby acknowledging the differences between adults and child consumers as target groups/stakeholders and empowering parents and children to make informed decisions.
What are we looking for?
A commitment to responsible marketing, advertising or labelling, e.g. in Code of Conduct, Sustainability Report or Annual Report. We are particularly looking for a commitment that recognizes the importance of responsible marketing/product labeling in relation to children, including marketing that reinforces positive images and raises awareness of children’s rights, such as play and a healthy diet/lifestyle.