MARKETPLACE - Reporting & Actions

2.3.3 Programmes

Is the company working actively/driving programmes/projects focused on children’s rights in the marketplace? (e.g. focused on improving product safety for children and reducing children’s access to harmful products)

Scoring options

  • 10: Yes, the company is working actively/driving programmes/projects focused on improving product safety for children and/or reducing children’s access to harmful products
  • 5: The company is working actively/driving programmes/projects focused on improving product safety but these programmes / projects are not explicitly focused on children
  • 0: No, there is no evidence of the company working actively/driving programmes/projects focused on children’s rights in the marketplace

Rationale

The company shows commitment to the rights of the child in the marketplace by actively running their own programmes or campaigns/initatives. The purpose of these activities is to eliminate risks for children in relation to products and services, or reinforce positive imagery, children’s rights through marketing/labeling.

What are we looking for?

Any programme or initiative by which the company contributes to advancing the rights of the child in the marketplace, e.g. focusing on enhancing product safety or responsible marketing. Also included here: practices taking children’s rights into account in their how their product/marketing impact children, for example: ICT taking steps to provide a safe online environment; Hotels/transport taking measures against child sexual exploitation, using their services; Real estate taking children’s needs into planning and execution of projects; Banks providing financial education to children; Tobacco/Gaming/ Alcohol having initiatives to protect children from their products; etc

Methodology

Corporate Sector & Children’s Rights
Benchmark Series

To methodology overview

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