Nina Vollmer
Director Child Rights and Sustainability
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An all-too-common misconception is that businesses don’t see their activities and operations as related to children.
Caring about children’s rights isn’t just for companies that engage with children—it’s about doing the right thing. Treating children respectfully and safeguarding their rights is fundamental to being a responsible and ethical company.
Think of it this way: Your business operates in a larger community, and that community includes children—future customers, employees, and contributors to society. So, caring about children’s rights is not only a legal must-do, but it’s also a smart move for building a positive reputation; it’s investing in your long-term success and showing the world that your business is committed to making a positive impact.
Ensuring compliance with international and local regulations regarding children’s rights is also a legal obligation. But prioritising children’s rights is a strategic business decision beyond mere legal compliance – it helps build a robust and sustainable supply chain, mitigating potential legal, financial, and reputational risks.
Additionally, businesses that actively contribute to the development of a healthy, educated, and skilled future workforce are better positioned for long-term success. By aligning with international norms, addressing children’s rights becomes an integral part of responsible corporate behavior, reflecting a commitment to innovation, societal well-being, and sustained growth.