A Call to Action:
Why Companies Must Speak Up on Children’s Rights

As the Head of Communications at Global Child Forum, I’ve sat across from communication professionals of numerous companies, witnessing first-hand the hesitation that clouds discussions about communicating impacts on children’s rights. In an era where sustainability and corporate responsibility are more than just buzzwords, the imperative for companies to transparently share their influence on children’s rights cannot be overstated.

It’s not merely about accountability—it’s about pioneering better industry standards and cultivating a culture committed to constant evolution.

The Power of Open Dialogue

From these many conversations, it’s clear that effective communication about children’s rights transcends compliance or risk management; it’s a strategic necessity intertwined with broader business goals. Companies that articulate their efforts and impacts on children’s rights experience numerous benefits, such as:

• Reputation Enhancement: Companies recognised as champions in safeguarding children’s rights invariably enjoy stronger brand loyalty and reputation.
• Consumer Preference: In a marketplace where consumers increasingly align their purchases with their values, demonstrating a commitment to children’s rights can decisively influence buying decisions.
• Investor Attraction: Transparent reporting on children’s rights issues makes companies more appealing to investors who prioritise environmental, social, and governance (ESG) criteria.

Through my interactions, I’ve observed that transparency is a powerful catalyst for change. By sharing their impacts openly, companies set industry benchmarks and promote a competitive environment where striving to protect children’s rights becomes a shared goal.

Overcoming Communication Barriers

Yet, despite these clear advantages, a tangible reluctance persists. The fear of accusations of greenwashing or pink-washing often silences the corporate voice. However, this fear should not deter honest communication. The modern consumer and stakeholder respect transparency—they crave the real stories of progress, the setbacks, the imperfect attempts, and the successes. Authenticity in sharing the full journey, not just the polished outcomes, fortifies trust and showcases a commitment to real progress.

Start with the Global Child Forum Benchmark

Global Child Forum has been benchmarking companies on their child rights impact for over a decade. This benchmark, the largest of its kind, provides a precise measure of performance, spotlighting areas for improvement and recognising effective practices. With our next benchmark release scheduled for Q4, it’s an opportune moment for benchmarked companies to be vocal about their scores, detailing their advancements and plans for further enhancements.

Essential Practices for Communicating Children’s Rights Impact

To truly embed children’s rights into corporate communication, organisations must embrace a holistic approach that prioritises clarity, authenticity, and engagement. Here are some essential practices that can help companies articulate their impact on children’s rights effectively and meaningfully:

• Stakeholder Engagement: Meaningful dialogues with stakeholders, especially children and their advocates, are crucial. Understanding their perspectives ensures communications are both impactful and pertinent.
• Materiality Assessment: Concentrating on the most significant issues ensures that communications are not only strategic, but also aligned with core business objectives.
• Clear, Accessible Communication: Simplify the message. Steer clear of jargon, to ensure that your message resonates with a broader audience.
• Regular Updates: Continual reporting on both strides and challenges demonstrates an ongoing commitment to transparency.
• Independent Verification: Credibility is enhanced through third-party verification of your claims, bolstering the integrity of your communications.

Despite the challenges, the pathway to transparent communication is rich with opportunity. The recent CSDDD legislation underscores the necessity for companies to communicate openly and accurately about their due diligence processes. By embracing this openness, companies not only elevate industry standards but also contribute profoundly to a better future for all children.