Communications
Toolkit

The State of Children’s Rights & Business 2024

Share the news of your success

You work hard to ensure that your operations are sustainable and that you adhere to the latest reporting standards.

Transparency matters to you and your business. Why? Because consumers care, investors care, employees care, journalists care and families and children care.

Now it’s time to let your stakeholders know what you have achieved so far in terms of your company’s respect for children’s rights in your operations.

They are interested, and who knows, you just might inspire other companies, organisations and people along the way!

This communications toolkit is designed to make it easier for you to share your success. We’re proud that you are on this journey with us – and we hope you are too. 

Benchmark 2024

Ways to update your networks

In addition to sending out a press release and sharing on social media using the messages and images provided further down, we recommend the following:

  • Share your Opinion: If you have an active blog or newsletter, use it to highlight your benchmark score. You are also welcome to pitch a post idea for the Global Child Forum Opinion section. Click here to contact us about a collaboration.
  • Annual Report or Sustainability Report: Share your benchmark score and children’s rights policies, programmes and performance in your reports to your stakeholders.
  • Let your employees – or those that you positively impact – tell the story:

Empower social media-savvy employees to use your organisation’s platforms like Instagram Stories, Facebook Live, and Snapchat to talk directly to your audience! Energise colleagues, build brand, and engage followers.

Don’t forget to add our hashtag #GCFbenchmark24 to the caption text of your X, Instagram, LinkedIn or Facebook post, to help your content reach new and relevant audiences.

  • When communicating around your benchmark score, we ask that you indicate the following:

‘Global Child Forum bases its benchmark scores on a company’s publicly available information, systematically assessing a corporate’s response to impacts on children’s rights. Scores are not a measure of actual compliance with policies, outcomes of policies and/or programmes, nor should scores be construed as investment advice.  Read more about the methodology here.‘

Press release samples

Take inspiration

How do leading companies share the news about their children’s rights work and standing in the benchmark?

Take a look at these great examples:

Spread the word on social media

Talk about your Benchmark 2024 results on social media 

To help you communicate, below you can find:

  • Images and banners for download
  • Insights and key Benchmark 2024 findings
  • Ideas to light up your platforms!

Social media

Key findings & materials for benchmark 2024 companies

FINDINGS & MESSAGES TO SHARE

  • Proud to see our commitment to children’s rights highlighted in Global Child Forum’s latest benchmark report! We believe in creating a safe and supportive environment for future generations. Global Child Forum’s global benchmark has evaluated over 1800 of the world’s leading companies across various sectors, analysing 25 key indicators. Discover the Global Child Forum 2024 Benchmark: https://bitly.cx/yPEWy
  • Children make up a third of the global population, and it’s up to all of us to protect them. Glad to share that our company’s work on child rights is being recognised in the latest Global Child Forum Benchmark Report: https://bitly.cx/yPEWy
  • With AI and social media influencing children’s lives, responsible practices are more critical than ever. Global Child Forum’s 2024 Benchmark shows that 60% of consumer-facing technology companies lack public commitments to product safety specifically for children. This initiative evaluates how companies like ours can make a positive impact on children’s lives worldwide. Find out more about the 2024 Benchmark: https://bitly.cx/yPEWy
  • At [Company Name], we’re dedicated to responsible business practices. I’m thrilled to share that we’ve been recognised in the Global Child Forum Benchmark for our commitment to children’s rights. Discover more in the newly released 2024 Benchmark Report: https://bitly.cx/yPEWy
  • UN World Children’s Day is a reminder that children need our commitment today, not just for the future. Global Child Forum’s Benchmark Report sheds light on the role of companies in supporting children’s rights. Explore the report here: https://bitly.cx/yPEWy

IMAGES / SOCIAL MEDIA BANNERS – GLOBAL BENCHMARK 2024

HASHTAGS

  • #GCFBenchmark24
  • #ChildRights
  • #CorporateResponsibility

Social media

Key findings & materials for the financial sector & non-corporate actors

FINDINGS & MESSAGES TO SHARE

  • The results are in! Global Child Forum’s 2024 Benchmark on children’s rights and business has just been released, analysing over 1,800 companies worldwide. This report sheds light on which sectors are leading and where there’s an urgent need for improvement. Discover the full report here: https://bitly.cx/yPEWy
  • Children make up a third of the global population, yet 56% of companies do not assess their impact on young users. At (Company Name), we are committed to integrating child rights into our investment strategies using data from the latest Global Child Forum Benchmark. It’s not just an investment—it’s a step toward safeguarding future generations. Learn more about how companies are performing on children’s rights: https://bitly.cx/yPEWy
  • How well are companies protecting children’s rights? Global Child Forum’s latest benchmark evaluates over 1,800 leading companies across 25 indicators and eight sectors. A valuable tool for businesses, investors, and advocates alike to understand and improve corporate responsibility. Read more about the 2024 Global Child Forum Benchmark Report: https://bitly.cx/yPEWy

IMAGES / SOCIAL MEDIA BANNERS – GLOBAL BENCHMARK 2024

HASHTAGS

  • #GCFBenchmark24
  • #ChildRights
  • #SustainableInvesting

Global Child Forum & Logotype

If you wish to use the Global Child Forum logo in your communication, request a quote, or receive further clarification on how to communicate around your score, please contact us.

Linda Ravin Lodding

Head of Communications
Global Child Forum

Companies communicating transparently about their work gain both consumer and investor trust - growing brand loyalty, attracting top talent, and joining a community of leaders driving forward the role of business in advancing and supporting children’s rights.

Global Benchmark 2024

What did the report show?

This year’s benchmark incorporated an unprecedented number of companies from a wide range of sectors.

Click below to read the full report!

To the Benchmark Report 2024

Global Child Forum

Newsroom

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