Fair Play Podcast

When Fashion Starts Playing Fair: A New Model for Change

Supported by the LEGO Group

EPISODE 2

When Fashion Starts Playing Fair: A New Model for Change

“Action speaks louder, and talk is cheap.” Join us for a candid conversation with Johan Graffner, founder and CEO of the pioneering Swedish ethical clothing brand Dedicated. In the business since 1996, Johan has seen the evolution of sustainability in fashion firsthand. But can ethical clothing really be both cool and profitable? Johan Graffner believes it can, if backed by the right standards.

TO THE FULL EPISODE

Johan Graffner

CEO, Dedicated

Forget about industry self-regulation, forget consumer power. Let’s bring grown-ups into our industry — and grown-ups need to play nice. TO THE EPISODE

This episode’s conversation

Explore the backgrounds of our speakers.

Johan Graffner

CEO

Dedicated

Johan Graffner is the founder and CEO of Dedicated, a Swedish ethical clothing brand proving that fashion can be both cool and responsible. In the industry since 1996, he’s seen sustainability evolve, and calls for real action over empty talk.

Alice Ramsay

Moderator

Alice Ramsay is a moderator, interviewer and speaker on a mission to help 1 billion people have more fun. From a career as an international lawyer to founding her own communications agency, she has lived her life connecting with the power of fun. She is inspired by children daily (including her own child!) and is passionate about ensuring children are given the best start in life. Alice is honoured to host GCF’s latest series.

COMPANIES MUST PLAY FAIR

About the podcast

Fair Play is a podcast from Global Child Forum where we bring together voices of leaders and changemakers to explore how children’s rights can move from the margins to the heart of corporate agendas. Because when companies play fair, children win, and so does the world.

This mini-series is part of our LEGO-supported project on children’s rights and corporate sustainability reporting, developed in collaboration with the LEGO Group.

PRACTICAL TOOL

The Corporate Playbook: Embedding Children's Rights in ESRS Reporting

Inspired by the podcast? Ready to move beyond compliance and create meaningful, measurable impacts on children's lives? Click below to download the toolkit!

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