Reporting Best Practice
Sainsbury’s
Within Actions - Marketing & Product
Indicator:
3.3.3 Actions on Responsible Marketing or Product Responsibility
Impact area:
Marketplace
Sector:
Food, Beverage & Personal Care
Industry:
Retail
Country (HQ):
United Kingdom
About our best practice examples
Our Reporting Best Practices have been selected from among companies that have scored 10 on a specific indicator according to the Corporate Sector and Children’s Rights Benchmark methodology. They are offered as examples for reference and inspiration, and are not intended to represent the best, or only, approach to a particular issue.
Reporting Best Practices
Why highlighted?
Why did this company score 10 on this indicator?
It is clear from reporting that the company is actively working to promote responsible marketing or improving product and service responsibility for children.
Why are we highlighting this company as a good example?
This is an example of a company that has initiated a programme by which they educate children for the benefit of their wellbeing (promoting dental health). This programme is developed with children, thereby taking their specificities into consideration.
Go to the indicator question.
From the company’s public reporting
Company disclosure
“We have an ongoing programme of reformulation, reducing sugar, salt and calories from our own brand products, in order to improve the nutrient profile of our products without compromising on quality or taste for our customers. We have been reducing sugar for a number of years and continue to make strong progress within key categories. We have achieved over a 20 per cent sugar tonnage reduction since 2015, from categories contributing most to children’s sugar intake. Whilst 93 per cent of our own brand products meet the Public Health England maximum calorie per portion target.”
The indicator question
Does the company report on actions taken to prevent, mitigate or remediate negative impacts, or promote responsible marketing or improving product and service responsibility for children?
This is the question we ask when assessing companies on implementation of indicator 3.3.3, Actions on Responsible Marketing or Product Responsibility.
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