Communications
Toolkit

In addition to sending out a press release and sharing on social media using the messages and images provided further down, we recommend the following:

• Share your Opinion: If you have an active blog or newsletter, use it to highlight your benchmark score. You are also welcome to pitch a post idea for the Global Child Forum Opinion section. Click here to contact us about a collaboration.
• Annual Report or Sustainability Report: Share your benchmark score and children’s rights policies, programmes and performance in your reports to your stakeholders.
• Let your employees – or those that you positively impact – tell the story:

Empower social media-savvy employees to use your organisation’s platforms like Instagram Stories, Facebook Live, and Snapchat to talk directly to your audience! Energise colleagues, build brand, and engage followers.

Don’t forget to add our hashtag #GCFbenchmark25 to the caption text of your X, Instagram, LinkedIn or Facebook post, to help your content reach new and relevant audiences.

• When communicating around your benchmark score, we ask that you indicate the following:

‘Global Child Forum bases its benchmark scores on a company’s publicly available information, systematically assessing a corporate’s response to impacts on children’s rights. Scores are not a measure of actual compliance with policies, outcomes of policies and/or programmes, nor should scores be construed as investment advice.  Read more about the methodology here.‘